Publishing Your First Blog…Here We Go!

Recently a client who is a holistic veterinarian was creating her first blog and was wanting some pointers on how to start and what to write about.  I find clients have a lot to write but can feel uncertain and a little nervous about having their personal writings exposed to so many different eyes on the internet.  I understand.  Having started my own blogs just last year, I remember very clearly what it felt like and the different “conversations” going on inside my head before I clicked that post button.

First, everyone will not be rushing to read your post. Shocking but unless you do some heavy promotion…and I do mean monumental here, there won’t be a lot of people even aware that you have a blog up yet.  Over time, people will start to notice you have a blog and may visit it to see what you’re writing about or to get some questions answered.  You just won’t get droves of people visiting unless you promote it or post often enough with fresh content to attract SEO’s.

Here’s another fact to keep in mind, you can change anything you want on your post after you publish it.  Isn’t that neat?  Unlike paper printed materials, if you need to change something after you have published it, you can!  For that reason alone, I encourage clients to publish their posts before they are “perfect”.  Perfection and fear can hold a lot of people back from taking that final step to publish.  Once they’ve published that first post, the pressure is off and they see pretty quickly that any fears they had about going live were nothing more than…fears.

One more thing in favor of publishing sooner rather than later, the SEO engines.  You’ve heard of them right?  Those ever roaming search optimization engines that work 24/7  crawling through websites, blogs, etc. always looking for new content and linking new searches to your blog.  That’s the name of the game.  Getting more ideal traffic to your sight sooner not later. It makes sense to carefully review your blog draft before you publish it.  Just don’t hold back because the writing isn’t perfect or that word you’re searching for hasn’t appeared yet.  Search engines don’t care.  They’re looking for new and different content all of the time.  SEO’s don’t criticize or judge. Any changes to your blog or website create fresh interest and the SEO’s are hungry for it.

Even though blogging is a more casual conversation, it pays to be thoughtful in what you write about and knowing what your intention is for starting and having a blog.  Think of it as writing a letter to someone you know.  You are writing to a specific person so your letter is directed to that individual.

The client mentioned earlier in this post is a holistic veterinarian.  Below is her question on starting a blog and the response.  Even though my response is specific to her industry, you might be able to apply it to your own questions on blogging.



I am struggling with beginning to blog. I see blogposts that go so many different directions and I am not clear on how best to use my blog to promote my work as a holistic veterinarian.


1) What do you feel most compelled to write about in the moment?  Many times what you are compelled to write is exactly what your readers need to see.

2) Who is your audience?  Is it made up of other veterinarians?  Is it comprised of mostly pet owners?  Is it both?

3) Is there something that you see in your practice that you know sends pet owners in the wrong direction when it comes to healthcare?

Let me rephrase that.  This is NOT something that you are doing.  I’m referring to misinformation that owners think is correct and you spend time helping them understand what really works.

4) What kinds of questions do you hear when other veterinarians tour your business?

5) You may find yourself blogging about things such as how busy owners can find ways to spend quality time with their pets so they don’t feel guilty the rest of the time.

6) Maybe you have common questions through your practice that could well be served and answered through your blogging.  Maybe you hear very specific questions regarding serious ailments that you can provide some insight into.

Whatever you choose to write about, it must be something that you feel connected to.  That connection shows up in your writing and instills that strong sense of authenticity.  Follow your “energy” as a guide when choosing subjects to blog about.  If a certain topic or idea leaves you feeling flat, it’s best to leave it alone and move on to something more inspiring to write about.  You can always address it at another time if it seems appropriate.

Keep in mind that your blogging is a way for readers to feel more connected to you and understand more of how you think and what you have to offer.  If they see you as a trustworthy source of information, that trust and credibility can transfer to other endeavors.

You can also make it possible for readers to respond.  This will help add a sense of “live” interaction and immediacy to your blog.  You can set it up so that any responses have to be approved by you before they are posted.

Spam exists for blogs too!  If you anticipate a lot of traffic on your site, it’s not a bad idea to sign up with a blog spam blocker.  There are a number of spam blockers out there such as Akismet offering different plans you can sign up for.  Akismet’s lowest cost business plan is currently $5 a month.  You won’t need to take this step right away though unless you start seeing a lot of spam comments on your site.  In that case, it’s good to have a spam blocker.  Blog spam is different than email spam.  My experience of it is that it’s misspelled, oddly not related to your blog and a bit smarmy.  It will not look right to you but can have a hint of flattery to it.  There’s some yucky backend stuff that can go on if you’re not protected.  But that’s probably better saved for a different post.

Do you still have questions after reading this post?  You’re welcome to add a question to this post through the comment section or call or email me directly at 303-772-1000,

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